If you have decided that your company needs a reputation management campaign, it is likely that there has been some kind of attack on your reputation already. If this is the case and you go with a company that can’t produce the results they claim, it is a waste of your money and time. This can give those who are attacking you more time to attack you, and make it easier for them to get into the top results and solidify their position. Unfortunately there are rep management companies out there that will try to trick you into believing they are better than they are. The best way to not be taken in by them is to check their references carefully before going into business with them.
You should also know that if you deserve the things that are being said about you, the odds of a truly good SEO company working with you will be minimal. If there is an indication that you deserve your bad reputation, and they will find out if there is, you may not be able to get good service. This is because until you have improved your business practices all the SEO company is doing is putting out fires as they are created. Usually companies that are in this situation expect miracle results that cannot be delivered. If you have good business practices then the SEO company can put out the one fire and build up your defenses enough that there won’t be any more major issues. You will want to continue the management campaign after the fires have been put out so that the defenses won’t be damaged again.