There are a few things you want to get right before there is a problem with your online reputation. An online reputation management campaign won’t be as successful if you don’t already have certain standards in place. You will need to consider whether your organization operates with integrity and good intent. Do you live up to your promises, get results and provide excellent customer service? If the answer was no to any of those, engaging in online reputation management may likely be an uphill battle that you will ultimately lose.
Online reputation management takes all the good things about your company and brings them to the forefront of your online profile. Managing a reputation focuses on taking control of what information people see about you when they do a web search. Everybody and anybody could benefit from the use of online reputation management strategies, but people need to be aware that if you are not treating customers right, your online reputation can never be fixed — any company you hire will just be constantly putting out fires. Staying in crisis management mode makes it extremely difficult for a company to clean up your search results, much less build them up so that they can withstand future attacks.
If you want to ensure that you get the reputation management that your company deserves, you need to start out right. You may have no current plans of putting your company online, however everyone else will be looking for you there. If you don’t have a presence, it will likely be your competitors and detractors, such as disgruntled ex-employees or dissatisfied customers. Start with online reputation management early and it will be easier to keep one or two angry individuals from blasting you and driving away lots of business. The fact is that people today rely heavily on online recommendation – sometimes more often than asking a friend. If you have bad reviews online, potential customers most likely won’t even think about doing business with you.