The Internet is an important tool that consumers and businesses use every day. Whether they are looking for health advice, shopping for a new repairman, or just browsing the Web most begin their sessions on a search engine. While everyone … Read the rest
For most of us it’s natural that when we hear the word “tissue” we think of Kleenex or when we hear “permanent marker” we think of Sharpie. These companies have developed their brand and set themselves apart as leaders in … Read the rest
This article was written following the 2008 Presidential Election. It highlights how the effective use of social media impacted Obama’s successful campaign.
Change: the political platform touted by both presidential candidates on the 2008 campaign trail. With differing objectives, Barack … Read the rest